Dienstag, 20. Februar 2018

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Prosumer and the Sharing Economy

The New Consumer and the Sharing EconomyIn earlier centuries, most people lived in what could be termed an “essentials economy.” They grew or made what they could and bartered for or purchased only those additional items they absolutely needed in order to get by. As modern consumerism took hold in the early to mid-twentieth century, the most developed markets happily transitioned to an “accumulation economy.” With leading economists and politicians preaching the gospel of consumerism as an essential driver of economic growth, citizens in wealthier countries were exhorted to spend freely and often.

Welcome to the COMMON Marketplace

Common.isWell, the sun seems to have come up again, and it's a brand-new day. Time to go about the business of living in this world. Time to go to work. Time to play. Time to think. Time to dream. To eat. And drink. And wouldn't it be great if you could do all that working, playing, eating, drinking, dreaming, sharing in a way you knew wasn't screwing up the planet along the way? Wouldn't it be great to know that the transaction of everyday life contributed to the good of the planet and all the creatures on it (including, of course, you, and those you love most)?

The State of Green Business 2014

State of Green Business 2014State of Green Business, our seventh annual assessment of corporate sustainability trends and metrics, is just out. It paints a picture that is both optimistic and highly problematic - a perfect metaphor for the sector. First, the good news. The state of the art of corporate sustainability continues to evolve. What's business as usual today was not that long ago innovative, even breakthrough: biobased products, accounting systems that place a realistic value on water and carbon, smart supply chains that optimize transportation and energy, renewable energy that isn't just for show, and more.

Made in the USA: Bringing manufacturing back to America

made in americaAs nation’s economy begins to recover, it is imperative that the United States bring manufacturing jobs back to America. This goal has been at the top of the agenda, And so I was pleased to read the series published in the Courier Times and Intelligencer: “Made in the USA.” The series highlighted local, small businesses and the importance of domestic manufacturing and its impact on manufacturers’ bottom line, their employees, customers, and communities.

A New Age of Communication

serchlightsIt’s no secret that today’s media world is driven by technology -- smart phones, desktops, laptops and tablets -- that very few really believed would come. Digital media unleashed a tidal wave of information but at the same time destroyed traditional media economics. This was never clearer than in recent years, when journalism lost more than 18,000 local news jobs. The Knight Commission on the Information Needs of Communities joined others to declare a crisis in local news. Newspapers closed. Congress held hearings. Civic leaders worried about their towns.

Consumers to Rethink Priorities in 2014

Ford Trend Report 2014Ford Motor Company released its second annual trend report for the upcoming year. Among the top 10 predicted global consumer trends on the list: Consumers reevaluating their relationships with technology, balancing the need to be constantly plugged in with a new appreciation for spending quality time offline.

Annual Report on the U.S. LOHAS

LOHAS Survery 2014NMI’s LOHAS Consumer Trends Database® is the industry’s most comprehensive tool to measure consumers’ integration of personal and planetary health across their lifestyles – from food and beverage to home care to durables and lifestyle activities.  For the past 12 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes and behaviors for those groups.

How to Choose a Responsible Company

goodguideA responsible company addresses the environmental and social issues associated with its operations. To rate companies, GoodGuide first defines "what matters" when assessing environmental or social performance and then collects data on a set of indicators that are the best-available measures for assessing performance on each issue. A standard 0 - 10 scale is used to rate companies so that users can compare company x with company y on issue z.

SXSW ECO 2013 Startup Showcase

SXSW-ECO 2013Winners + Finalists > The Startup Central Advisory Board, made up of expert investors from across the United States and Europe, helped us narrow down the close to 200 applications that came in from around the world to the 24 Finalists that would compete at the conference. Each company offers an innovative solution to today's challenges in the areas of Cleanweb, Greentech and Social Impact.

Discovering the Good Life

Photo by Ethan MooreAh, the Good Life.  Measure your quality-of-life with the Commons Checklist. Fine wine. Fast cars. Beautiful people. The beach house on St. Bart’s. The ski chalet in Switzerland. The apartment overlooking Central Park. The ranch in Montana. The castle atop . . . Dream on! For the overwhelming majority of us, living like this is about as likely as pitching for the Yankees. Our days are not spent on the beach or the ski slopes, but rather commuting to work, struggling with bills, and perhaps sensing that the best things in life are passing us by. It’s easy to feel small and drab compared to the millionaires and movie stars whose exploits are chronicled across the media.

How to Be More than a Mindful Consumer

YES MagazineThe way we make and use stuff is harming the world - and ourselves. To create a system that works, we can't just use our purchasing power. We must turn it into citizen power. Stuff activist Annie Leonard: “Consumerism, even when it tries to embrace ‘sustainable’ products, is a set of values that teaches us to define ourselves, communicate our identity, and seek meaning through accumulation of stuff, rather than through our values and activities and our community.” YES! photo by Lane Hartwell.


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Change will happen, when you change yourself.




Exploring The Shift. The Shift is not a thing. It is an action and a state of being, a Shift of awareness from EGO- to ECO-System.